About Aurelia

At Aurelia, timeless femininity meets her mischievous twin. The one who twirls in the mirror, writes her own rules, and turns sidewalks into runways. Our pieces are love letters to power combined with playfulness; elegant yet electric, refined yet ready to dance.

Every garment is a bold little universe: a spark of joy, a statement of intent, a wink to the world. We believe in celebrating contradictions — the soft and the fierce, the dreamy and the daring, the woman who does it all and still wants pockets.

This isn't fashion for the faint of heart. It's for the multifaceted, the magnetic, the muse and the maker.
It's for you.

So go ahead — play, express, disrupt.
Aurelia is your canvas. Make it unforgettable.

Designed in Saudi Arabia

Every Aurelia piece is designed here, in Saudi Arabia. Not as a novelty, and not as a theme — simply because this is where we are, and where the work is made.

We produce in small quantities. When a piece sells out, it is usually gone. That is a deliberate choice: we would rather make fewer things properly than many things quickly.

From Milan

Our Runway Collection was shown at Milan Fashion Week, staged in the enchanted garden of the Four Seasons. Every piece was made for that garden, and they are released here in limited numbers.

To New York

On 13 September 2026, Aurelia presented Whimsical Garden at New York Fashion Week with Flying Solo. Some of those runway looks are available now, more are coming next, and you can request your size for each one.

See the New York looks →

The details

The bows are structured so they hold their shape all evening. Appliqués are cut and attached by hand. Detachable sashes let a single piece change its mood. These are the decisions that take the longest and are noticed the least — which is exactly why they matter.

"Aurelia is my dream project, inspired by the whimsical spirit of childhood dress-up.
Let's keep that playful magic alive!"

— Arwa, founder

Questions about a piece, or about sizing? Message us on WhatsApp at +966 50 523 2300 or email info@aurelia.shop. We answer personally.